The below images and videos are used to illustrate examples of interactive marketing found in our everyday life and how we as consumers react to what we see.

13th Street: Last Call

To being with lets watch a trailer for the worlds first Interactive movie where the audiance help dictate the direction of the film by helping the protagonist.

If you weren't already freaked out by the thought of being part of a movie... you will be by the time this trailer ends.

British Airways "Weekend Breaks"

The following is a multi award-winning commercial from Saatchi & Saatchi London created in the early 90's. One of the first projects to be directed by Frank Budgen, the classic spot was written & art directed by John Pallant & Matt Ryan. Produced by Mark Hanrahan & Paul Rothwell.

The commercial played in cinemas up & down the country with a real live actress performing the role of a "shocked girlfriend" within the cinema's audience.

A Hunter shoots a Bear

If you have never come across Tipex's interactive marketing campaign about the hunter and the bear now is your chance to have a play.

Be warned it does contain some language so if you don't want to hear that kind of thing now is your chance to leave... Hhhm wonder what happens when you tell the hunter to screw the bear? And don't try and tell me you weren't thinking the same thing!

Enjoy

KLM Economy Comfort Product with Ramana at Manchester Airport T2

If ever you should figure out how on earth they created this piece of live interactive marketing please e-mail me I'd love to know.

Friends of Dorothy... Dix

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Interactive Marketing